How do you think of this consumer-driven commercial world？

How do you think of this consumer-driven commercial world？

Darwinism in consumer-driven commercial world

Modern Companies should focus more on their “improvisation capabilities” that rely on data, innovation, collaboration and individual’s own adaptation capabilities. Erik and Kyle provide a useful framework to think corporate strategy from a different perspective in this book that perfectly applies Evolutionist Theory to the Digital Age.

Vincent Stuhlen, Global Head of Digital, l’Oréal, Luxury Division

Never has it been tougher for a company to adapt and survive in this fast-evolving world driven by customers.

Common management approaches prove increasingly obsolete, companies must reinvent their relationships with the consumer. But the multiplication of actors and channels has led to a high degree of complexity that requires strong guidelines to redefine organizations.

Erik Campanini, BearingPoint, and Kyle Hutchins, West Monroe Partners, take inspiration from nature and from Charles Darwin’s theory of evolution to offer a new vision of the Customer Relationship Management. This practical book reveals that it is not the strongest that survives but the most adaptable to change.

The sheer volume of information available today has dramatically altered the balance of power between companies and consumers. As consumers have become overloaded, they have become increasingly skeptical about traditional company-driven advertising and marketing and increasingly prefer to make purchasing decisions largely independent of what companies tell them about products.